Using Online Reviews and Big Data for Positive Impact

Using Online Reviews and Big Data for Positive Impact

For years, corporations have used big data to make decisions and drive strategy. This is no longer a viable option. Companies aren't correctly using their data and while the concept remains popular, the current methods of using big data aren't successfully meeting the need. Corporate researchers and marketing experts still use data without supplying the proper context. Saying that a data point is up or that another has decreased makes no sense without the entire story. Changemakers need to know the goals and what changes will be required to get there. Visionary companies are using smart data instead of big data. Smart data is timely and is used to help transform business operations.

To see the difference, let's start with review data. Most of those in the service industry consider review data essential to successful operations. Reviews tend to impact a consumer's shopping experience. Today's consumers are savvy enough to look a company's or product's reviews before purchasing. Positive reviews have a positive impact. Negative reviews have the opposite effect and consumers don't spend their money with that company or on that product. Additionally, negative reviews tend to earn more negative reviews. However, asking customers for reviews is part of the ...


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How Big Data And Logistics are Working Together

How Big Data And Logistics are Working Together

Logistics companies have initiated many project prototypes for the exploitation of big data analysis and several amazing projects that will soon be part of our everyday lives. This includes using Spark on Hadoop for real-time analysis to assess large data volumes stored on registers' logs, database, excel, or HDFS that has completely changed the business dynamics. Here are some of the big data projects related to the logistics sector:

Volume Analysis

Logistic companies seeking to optimize budgets and resource allocation have always grappled with the problem of predicting parcel volume on a given day of the year, month, or week. Logistic companies are currently investing in the area to determine patterns that help to predict peak volumes. It is an ideal use case since data scientists are able to generate recommendations by running batch analysis.

Parcel Health Data

It is important for the transportation of medicines and other commodities in general to be done in a controlled environment. For instance, some medications should be stored between 2 and 8 degrees Celsius. Some type of equipment are fragile and require extra care while handling. It is quite costly for logistics companies and even the end-consumer to manage the whole process. This is why companies are ...


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9 Tips For Keeping Customer’s Data Safe

9 Tips For Keeping Customer’s Data Safe

The following are 9 ways to better protect sensitive data and encourage trust from customers. 

1.  Be sure that your privacy policy includes an accurate explanation of how customer data is used by your company. 

Trust plays a critical role in increasing consumers' willingness to share their personal data with businesses.  However, according to an HBR study, social media sites have a tendency to get one of the lowest trust ratings from consumers.

Misleading customers about the way their data is collected, stored, protected and used can create reputation and legal issues for your business.

Trade bodies and government agencies have tightened up how they deal with organizations that have deceptive statements contained in their privacy policies - so do not get caught doing this.  Double or even triple check our privacy policy to make sure all of its information is up-to-date and accurate.

What will happen if you don't?  Snapchat has been one of the victims of the new regulatory crackdown.  It was found that the company deceived users regarding personal data, including information being collected off of iPhone contact lists and using slack security measures that resulted in users being exposed to security breaches.

Snapchat was not fined.  However, the company was forced ...


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10 Vital Data Protection Principles for Businesses

10 Vital Data Protection Principles for Businesses

Protecting data is extremely important and an imperative for any business that holds their customer’s information. If people are willing to provide you with their details then you have an obligation to protect it. Here are 10 ways to do just that.

1) Secure Consent

Whenever personal data is collected, stored, or used, the consent of the individuals who submit it needs to be secured. Every form that solicits personal information, whether online or on paper, needs to make it clear what the information will be used for and who will have access to it.

2) Respect Sensitive Information

Personal data that could be considered sensitive (e.g. racial, political, religious, medical, sexual, or criminal information) should be handled with special care. According to River Cohen, this information should never be collected or disclosed unless it is absolutely necessary. Obtaining the consent of individuals before collecting this type of information - and informing them of what it will be used for - is absolutely vital.

3) Transparency

Individuals should always have access to their personal information. This means that notes or reports entered into official records which relate to individuals should be prepared with the understanding that the subjects have the right to see them. This general ...


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Four Tips for Setting up A Server Room For Your Company

Four Tips for Setting up A Server Room For Your Company

Although there is a growing trend for businesses to use the cloud to store their data, many businesses still rely on traditional servers. If your business falls into this category, you most likely will need to create a dedicated room where the servers can be stored. Your server room can range from extremely basic to elaborate, depending on the needs of your business.

If you work with an outside technology advisor, they can provide you with input on how best to set up the room including what equipment to invest in and how to organize the servers within the room. On the other hand, if you are working on your own, you will need to educate yourself about how best to go about designing the space. The following tips should give you a good jumping off point that you can use to get started.

Find The Best Server Rack For Your Business

Server racks come in many different styles and sizes. Finding one that is well-suited to your needs depends on how you plan to use it. For instance, do you plan on using it primarily to store data or for handling backups? After you decide which racks are the best choice for ...


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4 Ways Big Data is Altering the SEO Landscape

4 Ways Big Data is Altering the SEO Landscape

Big data is changing so many industries and SEO is in no way excluded from this. In fact, big data is making notable inroads in this industry. So, let’s take a look at some of the ways it’s being used to optimise searches.

Big Data Offers Deep SEO Insights

Google and the other search engines focus on breaking apart content into quantifiable data. This makes it easier for a marketer to find sight from the information the data users are searching for.

With big data, SEOs can track and analyze a keyword, on-page optimization strategies, backlinks and other search areas in order to optimize their efforts, which can include:


Quality guideline compliance
Local SEO
Global SEO
Content marketing
Mobile optimization
SEO ROI


This talk at SEO conference, UnGagged, in London looks like it will showcase some of the ways it can provide deeper insight.

Content Is Becoming Data at an Exponential Rate

Basically, content is just published information. However, when Google emerged as a curator of big data, content began to be seen as a quantifiable entity.

When content is turned into data, it can  be easily analyzed by search engines, which can turn data to content and deliver the content to people looking for relevant information.

As a result of the content to data conversion, ...


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Why Retailers Should Focus On Big Data Security

Why Retailers Should Focus On Big Data Security

The digital age has proffered unlimited benefits to the customer and retailer through advanced technologies that make marketing products and services available over a plethora of devices and channels. While all this is happening, a vast amount of information is being created from various important actions including social media mentions, site traffic, server log files, point of sales transactions mobile connections and many others.

It didn’t take the big retailers long to realize the worth of this information. The more data that can be collected and reviewed the better adjustments can be made to address customers’ needs and improve services. An example of how these vast amounts of data can be harnessed? Everything from online conversations to product purchase histories can be carefully analysed and a clearer projection of customer needs can be created. This can be used to coordinate campaign actions, suppliers and partners to shrewdly address upcoming buying trends.

Protecting Big Data

As with anything of great value, there will be an ever increasing price on maintaining and protecting this data, a price even greater than acquiring the data in the first place. Retailers are now placing a greater emphasis on bolstering the security of their data caches.

Retailers are not only ...


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5 Important Business Benefits of Virtual Data Rooms

5 Important Business Benefits of Virtual Data Rooms

Online data rooms are innovative online software intended for the secure sharing and storage of documents during various businesses processes. Demand for these repositories has expanded greatly over the past ten years, and virtual data rooms have begun to used widely in different fields for various purposes. This market is currently overflowing with vendors wanting to help you with private ventures, legal and real estate transactions, clinical studies, deal making, etc.

This solution is very beneficial due to the fact that online data rooms provide many advantages to businesses. It is very true that working with a reputable online data room not only can improve process speed and have the deal be more convenient to participants, it also influences the outcomes of transactions. So when it comes to utilizing a virtual repository, what are the major advantages?   

1. Data Protection

According to www.mergertechnology.com the most critical issue for every client deciding to take on virtual storage is data security. In addition to guaranteeing that their VDR data centers are protected, there are other internal means that can be used by providers: check for any malicious software, put watermarks on files, use complex authorizations, restrict view of data room, backup data and use file encryption. These means all greatly add ...


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4 Tips for Harnessing Key Trends In Big Data in Retail

4 Tips for Harnessing Key Trends In Big Data in Retail

Marketers everywhere continue to struggle when it comes to getting their hands around Big Data, and this is also true of individuals within the retail sector. Despite the fact that information is bombarding them at all times, it proves challenging to harness the power of that material and keep things contained in times of threat. It is important to realize that in the absence of appropriate data management analytics and methods, Big Data in and of itself can be of little help.

The Sophistication of Retail Firms Does Not Necessarily Translate to Savvy

Though it is true that retail firms have been known to be comparatively sophisticated in their marketing techniques, things have shifted with the emergence of daily onslaughts of data. Vast amounts of information are not hard to get these days, but making sense of it all and using it to a company's advantage can be hard. The deluge of data that routinely washes over marketers in all sorts of business segments is worth little if there are not rules and best practices in place to handle it. When the treasure trove that is Big Data fails to yield significant benefits, it is usually the result of substandard organizational flow ...


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5 Tips for Big Data Governance and your Customers

5 Tips for Big Data Governance and your Customers

Data stewardship is not all about limiting risk. It is also about delivering outstanding customer experiences and driving engagement. According to the findings in "The New Rules of the Road: Marketing Data Governance in the Era of Big Data” a study by Winterberry Group in collaboration with the Direct Marketing Association (DMA) to accomplish the goals centered on the customer, marketers should implement purposeful and considered marketing data governance strategies.

Marketers used to associate the theory of data governance basically with data privacy and security objectives. Nevertheless, the research shows that there is a shift in the way marketers now perceive Big Data. Rick Walker, who is the managing director at Winterberry Group, says that a marked pivot in data governance mindset from reactive to proactive and from risk management to insight generation.

It is now becoming the modus operandi for several marketers to use data to gather insight into the behaviors and preferences of   customers. The vast majority that is 89% of the respondents acknowledge that their companies marketing performance as very dependent or somewhat dependent on consumer data.

In addition, while about two-thirds of executives who took part in the survey believe that marketing driven by data brings significant value to their companies ...


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5 Tips for Securing Big Data In The Cloud

5 Tips for Securing Big Data In The Cloud

Business owners are rightfully horrified at the idea that sensitive customer data or information can be exploited at any time. What is even worse, all of us have seen it happen. Individuals, corporations and celebrities have all had data that is sensitive stolen from the cloud and used for humiliation, extortion, identify theft, fraud and more.

It is tempting to stop using the cloud completely because of this threat of the loss of data but that just is not realistic. As your needs increase and you need more physical storage, the cloud is the most economical, convenient and easy to access choice rather than buying more physical storage space. Luckily, there are several things you can do to maintain security of your data in the cloud.

1.    Use the Cloud Only For Data That Is Not Confidential

Before you decide to put your data in the cloud, you need to recognize that there is no fail safe way to protect all of your data from intruders. For this reason you might want to only keep the files that you use often and that have no confidential data to your cloud storage. This includes file such as:


Data required to be secure for regulatory compliance
Employee, ...


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Working With Retail Numbers: How Retailers Can Benefit From Big Data

Working With Retail Numbers: How Retailers Can Benefit From Big Data

Retailers have access to a lot of data, but it does not mean much unless they know what strategy to utilize when working with the numbers. They also have to know how to take that data and make it work for them, so that they can get an edge on the competition. Finally, they must be able to accurately use a model that will give them the information that they need.

In order for retailers to make the most of the data at hand, there are three conditions that must be met.

1. Select the Correct Data

Retailers need to find, look at and work with several different kinds of data. They need to be able to pull data in unique ways, by taking information that they already have at their fingertips. For example, product reviews, customer loyalty data and more all apply in this situation. Other types of data needs to be pulled in as well. This might include social media information, like comments from customers. In order to figure out which data helps the most, retailers need to identify certain issues that must be worked on and then find the data that they need as a result.

2. Create Models to Assist ...


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4 Reasons Why A Big Data Career is a Good Idea

4 Reasons Why A Big Data Career is a Good Idea

The Great White Shark rules the ocean by staying on top of his game. Just think how you could be on top in the Big Data ocean if you stayed on top of your game as well!  

Big Data Analytics is among the hottest skills you could possibly have these days. The following are 4 reasons to help you understand the big picture and convince you to explore this exciting career field:

1.  The Most Valuable Commodity for Today's Organization is Data

IDC is projecting that 40 zettabytes (ZB) of data will have been generated by 2020. Every sector and industry now recognizes the potential of both unstructured and structured data. If they haven't already, they are planning this year to institute big data initiatives. IDC projects that in 2015 organizations will be increasing their spending on Big Data to $16.9 billion. It is predicted that the industry in India over the next 10 years will grow 60 times. 

For a majority of organizations, Big Data Analytics is going to emerge as a core business practice. It will be used to understand their customers and businesses in ways that are fundamentally new. Without the assistance of insights backed by data, it is predicted that companies will start to lose their edge and ...


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7 Smart Big Data Tips For Start Ups

7 Smart Big Data Tips For Start Ups

If you’re a start up business you may or may not understand the depths big data can benefit you. Start ups, as much as anyone, can truly benefit from adopting big data in their efforts.

Big data is in the same way as any discipline, a very diverse field and this means that whether you’re a butcher, baker of an app maker it can help you and here are some ways to adopt it.

1. Focus on Quality, and Not Only Quantity

Don't focus only on immensity of data, but insights as well. Go beyond the velocity and volume of data that you can gather, and show what insights can be gleaned from it.  Answer the "now what" and "so what" questions. When Big Data is being used in order to respond to customers better, do not provide them with too many choices. Be judicious instead and choose the best possible options.  Having too much choice is about as good as having none. The abundance of available data shouldn't lead to insights being scarce for customers and managers.

2. Identify What Your Sweet Spot Is

Telecommunications, banking and retail appear to be the leading three sectors for Big Data applications and generation. Experiential analysis can be ...


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5 Ways How SMEs can Benefit from Big Data Too

5 Ways How SMEs can Benefit from Big Data Too

For small or medium businesses the idea of big data is often one that they side-line, believing it to be something that goes more closely with large companies. However, it’s clearly not the case. We want to demonstrate how SMEs can utilise it in their own industries and benefit greatly.

Stay Focused On Your Business's Crucial Points

If you want to drive the performance of your business by using data, you need to fully optimize the model of business you use. Think about your business's main points of leverage. Would you be able to increase sales if you learned more about the preferences of your customers? Which parts of your customer's behaviour will allow you to better target them? Are there any methods you are monitoring that can be improved?

By analysing the use of your products, are you able to offer your customers more relevant features? If you can do this, what data points should you be keeping an eye out for? You can gain significant insight and increase your product's value by considering and answering these questions. When you have used data to properly identify the critical areas that your businesses needs to improve upon, you can collect additional information ...


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3 Powerful Ways Big Data Will Impact Direct Marketing

3 Powerful Ways Big Data Will Impact Direct Marketing

It’s no exaggeration to say that big data has revolutionised the way in which marketers can and do business. And what’s more it has proven itself to be one of the most influential multi-tasking tools within a modern marketer's arsenal. It can solve problems, improve the consumer experience, boost profit margins, cut down costs and can even provide insight into the smallest of business to consumer interactions.

Nevertheless however it is equally a tool that must be fully understood if the business of today is to harness all that such a tool promises. With this in mind here we take an in-depth look at how big data has affected the realm of direct marketing.

Big Data Has Provided a Much Needed Consumer Contextual Tool

Whilst big data provides for a world of consumer focused data it is equally best harnessed through the addition of even more data, such as sales, marketing and customer interaction information, or even openly available data, such as that as a census may provide.

In this way direct marketing campaigns can be built around a truly contextual picture of the consumer - providing some much needed meat to the bones of the consumer profile and helping marketers in their targeting ...


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5 Ways Big Data is Changing Retail and How we Shop and Sell

5 Ways Big Data is Changing Retail and How we Shop and Sell

Big Data is making big waves within the world of retail, and for those that harness this tool there lies rich consumer pickings.

However it seems that all too few a retailer can fail to grasp just what Big Data can deliver, so here we take an in-depth look at exactly what Big Data can mean for the retail world.

Marketing has been completely revolutionised

Today the shopper can forget about having to work through promotions and offers that aren’t of interest and instead look forward to retailers serving up relevant deals to the right customer, at the right time and in a truly tailored way.

Big Data in action: Newsletters sent by email can today be built around a specific customer's unique shopping habits and interests; with offers even being targeted to an item that a customer viewed online but chose, at that point, not to purchase. Here are some ways it’s changing marketing.

Capitalising upon shopping behaviour is more comprehensive and insightful - leading to better and faster implementable changes

Identifying shopper trends is an essential task if retailers are to meet consumer demand, and big data is empowering companies that previously relied upon slow and often time out-of-date monthly reports.

Big Data in action: ...


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5 Important Ways Big Data is Changing Marketing

5 Important Ways Big Data is Changing Marketing

Over the past few months there has been much a buzz around Big Data, with the hashtag #BigData making waves itself over social media channels. However despite this few business owners feel that such a concept could apply to them, their business or their social media marketing methods. In this blog article we explain why this perception is wholly incorrect. And, regardless of business size, why Big Data could equal big differences to the way in which you approach your social media marketing.

Big Data is Providing Powerful insight into Customer Segmentation

Where previously companies were left to create their owner market data from which to create targeted ads, today big data platforms are handing a world of relevant data to marketers in a flash. And the result? Adverts that are better targeted and more effective than ever before.

Big Data has Changed the Certainty of Marketing Campaign Success

Before Big Data could be harnessed marketers had to rely upon all sorts of tools, tricks and even old fashioned gut feeling to gauge just how successful their marketing campaign may be. Today however Big Data has provided for campaign simulations where testing can be undertaken within a virtual marketplace. This means that campaigns are ...


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4 Ways Big Data can Help Get the Most from Customer Surveys

4 Ways Big Data can Help Get the Most from Customer Surveys

For the majority of companies, customer surveys continue to be the primary source of customer feedback. Regardless of growth in other feedback sources such as word of mouth, social media and email customer surveys are still top of the game.

Typically a customer survey will contain a number of structured questions asking the customer to rate their experience satisfaction levels. There are many types of surveys on the market but the most popular are transactional and relationship surveys with the sole purpose to improve strategic decision making.

RELATIONSHIP SURVEY – measures a customer’s attitude over a period of time

TRANSACTIONAL SURVEY – measures a customer’s experience based on one experience

The Data

The data received from surveys is rich with information about customer’s experiences. Use this information wisely and it can help drive a business forward. But what can a company do to improve the information that comes from their customer surveys?

Have a Clear Goal in Mind

Due to increasing changes in technology, companies can gain information on almost anything. Having access to lots of data is great but it can be mind blowing and leave companies in a never ending cycle of data analysis.

With data coming from difference sources and thousands of variables to consider it is ...


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