A Look at the Role of Big Data in SEO
The concept of big data can seem a bit elusive to most people. There are thousands of possible applications and just when you think you have a grasp on it, something changes. But from a business and marketing perspective, itâ€™s important that you recognize how big data is related to SEO.
Google: The Worldâ€™s Largest Data Corporation
Itâ€™s impossible to separate big data from SEO, if for no other reason than Google is the original and largest big data organization in the world. As SEO expert Jiyan Wei explains, â€œThey have become the institution they are today by analyzing enormous sets of data, making automated inferences, and providing intelligence back to consumers. By studying Googleâ€™s methodology and applying their findings, search professionals have been intimately involved with big data for quite some time.â€�
When you consider that Google is the leader in the SEO industry, it becomes clear that big data and SEO will forever be intertwined. The future of search will be determined by big data, as will the manner in which businesses optimize their websites and digital content.
Data is what makes the massive (and growing) amount of content on the internet decipherable. Itâ€™s how users are able to filter out the ...Read More on Datafloq
5 Ways Data Will Be Commoditized in the Future
Data is a valuable resource, and it’s already starting to become commoditized. Institutions that can collect, organize, and distribute data are making significant profits, and data technology is making its way into the hands of less and less tech-savvy users. At the same time, improvements to our technology and the increasing reach of that technology is making it cheaper to execute tasks that seemed unthinkable just a decade ago.
So what does this mean for the future of that data industry and for consumers as a whole?
We predict these five developments from the commoditization of data in the future:
1. Accessible predictive analytics.
Currently, predictive analytics is a branch of analytics that exists as more of a wish-list item than a feasible or reliable institution. It exists, and is in use by many companies, but it relies on a combination of state-of-the-art artificial intelligence and human data analysts to make it accurate (and allow it to make actionable, clear predictions). Predictive analytics also isn’t something available to the general public, or even small business owners with limited budgets and resources. However, as our access to data technology begins to scale, predictive analytics will become more accessible and may even become a “baseline” ...Read More on Datafloq
How Do Leading Businesses Protect Their Data Centers?
As more and more businesses invest in data centers to efficiently store and manage company data, it’s becoming increasingly clear that we need to have a discussion about data center integrity and what can be done to mitigate the risks that could potentially come into play at any given moment.
5 Ways to Protect a Data Center
A data center isn’t something to be taken lightly. Whether you design your own, purchase a pre-fabricated data center, or lease one, advanced protection is an absolute must. Here are a few things to be thinking about:
1. Control Physical Access
While you could argue that controlling physical access is second to securing network and system access (in terms of priorities), it’s a good idea to start with the physical side of things. That’s because controlling physical access to your data center is a much easier challenge. It lets you get a small “win” from the start and gives you one less thing to worry about.
A common strategy is to look at your data center in terms of zones. IT pro Rutrell Yasin likes the idea of using three zones. As he explains, “One zone would be for researchers to test and stage equipment, one would provide ...Read More on Datafloq
4 Ways Big Data Can Boost Real Estate Business
Data collection has changed industries across the board so dramatically that many past models for how to run a business have turned obsolete. We have brand-new information at our fingeripts that changes the way companies are run, and real estate firms are no exception.
Every day, we can amass new information about properties, finances, client interactions, market performance, risks, and other details that help investors, agents, loan officers, buyers, and sellers to make better informed decisions.
Big data especially influences big decisions. Since the choice to purchase a home or start a business is one of the biggest moves a person can make, the data on which you base it should be accurate and shareable.
Key data influencers in the realty sector include:
1. Data shows the importance of using technology to sell a home
Thanks to the real-time data that’s been collected, we know that 89 percent of buyers use online tools as they search for their dream home. This information shows Realtors how critical it can be to use websites, listing services, social media, digital advertising, apps, and other technological tools to sell a home.
In addition, technology within the property influences your ability to sell it. According to research from Coldwell Banker, about ...Read More on Datafloq
Why Big Data Can Mean Big Gains for Progressive Traders
For decades, stock traders and other investors have been on the cutting edge of technology. They’re always looking for the slightest advantage that will allow them to be successful. And in recent years, the savviest traders have been relying on big data.
Big Data Improves Technical Analysis
Analysis has always played a significant role in the evaluation of stocks, bonds, and options. Specifically, technical analysis has played a key part. As RJO Futures explains, “Technical analysis is the study of price action and volume through the careful analysis of various different chart types. Modern-day technical analysis looks to expand upon such principles as price trends, moving averages, volume and open interest, support and resistance levels, as well as momentum indicators.”
Until recently, technical analysis has relied on outdated tools – like spreadsheets and rudimentary equations – to provide traders with insights into which trades make sense under a specific set of circumstances. When big data entered the picture, everything changed.
3 Ways Big Data Intersects Trading
Walk through offices on Wall Street today and you’ll notice some stark differences from what was happening 10 or 15 years ago. Let’s take a look at some of the changes that have been brought on by big data:
Tex ...Read More on Datafloq
How Cloud Computing Provides Innovative Business Solutions
You’ve surely heard the term “cloud computing” by now. Even parents and grandparents know they can use their iPhone to backup their family photos in the cloud, although they may not know exactly what that means.
In basic terms, cloud computing is the act of storing and accessing your data and programs over the internet, as opposed to a stand-alone desktop computer’s hard drive. While the term “cloud computing” is fairly new, the concept is not. People have been using cloud computing since the 1960s, even prior to the internet as we know it today.
With Salesforce.com making its debut in 1999, they delivered the first enterprise application over a basic website. It wasn’t long before other companies would follow suit, and in 2002, Amazon Web Services was launched.
Why it’s called the cloud
Referring to this technology as “the cloud” is a genius marketing strategy that paints a picture in the user’s mind of an all-powerful network where data is accessible at all times, from all devices. It’s much like a puffy, white cloud that hovers overhead and follows you wherever you go.
Cloud computing is important because it allows people to collaborate in real time from opposite ends of the world. It’s also ...Read More on Datafloq
5 Security Tips for Protecting Your Company Blog
A blog is one of the most precious digital assets a company has in 2017. It provides SEO value, engages customers, and pushes site visitors through the conversion funnel. But a blog can also be a magnet for malicious behavior and external threats, which is why businesses really need to hunker down on blog security in the coming months.
Here’s How You Can Protect Your Blog
Protecting your blog is a lot like protecting your home. There are many different entry points through which hackers can enter your blog and you’ll have to account for all of them in order to fully protect your investment.
Here are some of the most important things you can do to get started.
1. Choose the Right CMS Platform
Blogging security all starts with the CMS platform you’re using to run your blog. If you’re using a platform with a questionable history of website security, then don’t be surprised when you discover that your blog isn’t as safe as you’d like.
By far, the most secure platform is WordPress. When you set up your blog with WordPress, you can rest assured knowing that you’re relying on a platform that millions of people use. As a result, security updates are continually ...Read More on Datafloq
How to Measure Productivity Benefits and Losses of New Technology
Technology exists to make our lives easier. Even simple machines and basic tools saved our ancestors countless hours of manual labor; these days, the latest gadgets promise to shave minutes off our already-lightning-fast tasks, help us communicate more efficiently, or even fully automate tasks that once populated our to-do lists.
When you purchase a new device, upgrade to a new kind of software, or phase out some antiquated technology, your instinct tells you that your team will be more productive—but what do you have to back that up? Some companies, like Dialpad, have been able to run general studies; confirmation that eliminating desk phones can save a company more than $1 million over the course of 6 months. But how do they calculate this figure? And more importantly, how can you make these calculations for your own investments in technology, before you even pull the trigger on them?
Potential Values of Upgrades
First, make a list of all the ways that your planned purchase would benefit your company. These are some of the most common ways:
Reduced direct costs. Technology could help you eliminate direct costs altogether. For example, if you’re paying hundreds of dollars a month for a subscription service that could be ...Read More on Datafloq
Is Your Company Guilty Of These 4 Cyber Security Mistakes?
Security concerns are all around us, particularly with the proliferation of the internet. Data breaches should be a top concern for all major companies, but they’re surprisingly not very high on the list for many. According to research from the Cisco 2016 Annual Security Report, only 29 percent of small to mid-size businesses used standard tools to prevent security breaches in 2015. What’s more surprising is that this percentage is 10 percent less than those who used it in 2014.
With 80 percent of companies expected to experience a cyberattack in the course of a year and the average cost of stolen records being $154, this is a cost that businesses should be better equipped to handle.
1. You don’t use tools properly
When considering the ways that businesses could better handle their IT concerns, it’s useful to compare the security of a business to that of a parent with a child. Because of social media, parents must be more careful in their dealings with child security. For example, it’s a common practice to put creative labels on kids’ belongings to keep track of their items, but allowing a stranger to see your child’s name can also put them in danger. Parents must ...Read More on Datafloq
6 Steps You Should Be Taking to Secure Your Corporate Data
In today’s data-driven world, information is as valuable as currency. All the data your company collects is a commodity valuable to somebody—it might take the form of customer information, private financial data, or even proprietary secrets. Losing any of this data, or having it compromised could be a major threat to your business; not only would you lose some of your most valuable information, you could put it in irresponsible hands and lose your reputation as a trustworthy business.
How Data Is Vulnerable
So what exactly could happen to your corporate data?
Theft. Hackers could infiltrate your servers to steal customers’ valuable personal information; for example, they could steal credit card numbers to commit identity thefts at a later date.
Exploitation. Cybercriminals could also take your data or access your servers and hold them hostage, demanding payment with consequences of non-payment being restricted access or leaks to your competitors. Ransomware is a popular example of this.
Destruction. Don’t forget you could also lose your data to more tangible, destructive means. For example, if a fire breaks out in your office, would your physically stored data be destroyed along with everything else?
Preventative Measures to Take
How can you prevent these catastrophes? These six steps are a good ...Read More on Datafloq
Six Ways How Big Data Is Benefitting Consumers
Big data is widely known as a resource that can help businesses. Companies use swaths of data to analyze their performances, better understand their customers, improve their efficiencies, and ultimately make more profit. Accordingly, big data can be seen as a cold, corporate tool designed to exploit consumers or increase already-high corporate profits.
However, big data is also making our everyday lives better—it’s benefitting consumers in some enormous and unexpected ways.
How Big Data Benefits Consumers
These are just some of the ways big data is making consumers’ lives better:
1. Health and fitness habits
For starters, consumers are getting to learn more about their health and fitness habits. Personal trackers help individuals better track how they move throughout the day, and measure vital signs like your pulse to help you gauge your health. On a broader scale, the healthcare industry is using big data to more efficiently and thoroughly understand client treatment, aiding in the research of new treatment options and helping organizations develop more personalized care. If you get sick or become injured, you’ll reap the benefits of an improved healthcare system, thanks to big data.
2. Cost and availability of products
Data is also helping consumers find better deals on consumer products, allowing them ...Read More on Datafloq
6 Things Keeping Businesses From Fully Embracing the Age of Data
We’re in the midst of a new era of marketing, sales analysis, product development, and dozens of other areas of business—all thanks to the powerful insights that data can offer us. With data, we can learn more about our strategies, find better improvements, and ultimately operate more efficiently and with more satisfied customers. Though most data analysis and development methods revolve around digital strategies, even traditional marketing and advertising methods like print services can benefit from the influence of big data.
Even so, there are some businesses that have resisted building new data collection or interpretation systems, or else haven’t adapted to the new world that this available data brings. With the potential for a more efficient, more effective system in almost every application, what’s stopping these businesses from moving forward?
Factors Preventing Adoption
These are some of the biggest reasons why many businesses still refuse to adopt any big data systems:
1. Fundamental misunderstandings of data.
One of the biggest limiting factors is the simple misunderstanding of what “big data” is and how it can be used to get to know your customers better. Because it’s a heavily circulated buzzword, some business owners have no idea what practical processes and benefits are actually ...Read More on Datafloq
What to Look for in Master Data Management Software
With such a large emphasis on data collection and regulatory compliance, the creation and maintenance of accurate master data has become extremely important for businesses. But does the average business know what to look for when choosing between different software options?
Why Master Data Management Matters
We’re living in a world that’s saturated with data. Everywhere you look, someone or something is collecting numbers, statistics, and figures. And while we – as a business world – have come close to mastering the process of collecting data, most organizations are still coming up short when it comes to sorting, extrapolating, and using data.
Businesses have been told for years that they need to collect data. And now that there are convenient tools that allow even the smallest businesses to cost-effectively gather information, everyone’s doing it. But if you’re collecting data without a plan, all you’re doing is complicating your business. It’s akin to continually buying furniture that you don’t need. Pretty soon, your home will be filled with so much furniture that you can’t actually use any of it.
This is where master data management (MDM) comes into play. MDM is a method of allowing businesses to link all of their critical data and information ...Read More on Datafloq
How Data Can Help Your Company Improve Internal Communication
If you’re struggling to make your internal communication fast and efficient, then you may be taking the wrong approach. Thankfully, with all of the data you now have at your fingertips, you can make educated choices and implement detailed strategies that lead to effortless communication.
3 Data-Driven Ways to Enhance Internal Communication
While you may not spend time thinking about the connection between data and communication strategies, the relationship does exist. Let’s take a quick look at three specific data-driven ways you can enhance your company’s internal communication with relative ease.
1. Have a Plan for Mass Communication
If your business depends on supply chain efficiency to consistently produce products and meet demand, then you know just how important it is to keep things moving at a steady pace. But what happens when a warehouse or factory employee calls in sick?
“For factories and manufacturing plants, the effect of call-offs can be serious,” DialMyCalls explains. “A factory floor is designed to operate with certain people at certain points in production to ensure that your goods are being produced at the quality you expect. One missing link in that chain could close down the entire production line.”
How do you ensure that call-offs and unforeseen scheduling issues ...Read More on Datafloq
Why Big Data Could Pose Big Problems for Healthcare Privacy
Advances in technology have made massive changes in health care. Dozens of life-saving innovations and treatment options help to extend the average lifespan and improve the life for people who are ailing.
Health care wouldn’t be nearly as excellent without recent technology, and the demand for tech-savvy health professionals continues is growing.
Perhaps the most momentous of technological advances involves the use of big data in medical care. Thanks to a constant flow of information that entails both private and public information, health-care organizations are capable of better diagnoses and courses of treatment than ever.
But there’s a dark side to technology and big data in health care that isn’t often discussed, however: the alarming frequency and volume of privacy breaches. Though violations of HIPAA have been occurred for years, researchers argue there’s more now, thanks to the high volume of data involved.
It’s difficult to keep track of all that information without letting some slip out here and there. In addition, we have better ways of tracking privacy violations now. Technology provides new ways to record and track privacy breaches. We have a much better idea where information has been slipping through the cracks.
There’s also a risk of privacy disappearing altogether because of ...Read More on Datafloq
Payment Privacy: Do New Apps Protect User Data?
If you’ve downloaded iOS 10 for your iPhone, you may have noticed that Apple Pay is a more prominent component of the Wallet and that Apple Pay is just one of the many alternative payment systems being used in big stores, tiny craft shops, and even among friends today. Some of these, like PayPal, have been around for a long time, while many are part of a new, increasingly digital economy.
Unfortunately, though many are eager to use these new apps and simplify their financial exchanges, not all of these mobile alternatives are ready for the big time. In fact, some may be putting you and your customers at financial risk. If you’re a business owner, it’s important to know which of these apps you can trust and which should be tossed back into the digital sea.
Business Ready, Customer Safe
For companies that are ready to expand beyond PayPal and Apple Pay, there are definitely a number of apps that are business-ready and won’t compromise customer data, including 2CheckOut, a simple e-commerce app open to both businesses and individuals and Payline Data, an e-commerce provider that centers transparency in its business.
Payline Data offers two different tiers, much like the send money to ...Read More on Datafloq
5 Ways Marketers are Using Data to Drive Their Content Strategies
When you think about writing, data probably isn’t one of the first things that comes to mind. After all, writing is a creative pursuit that tends to be more of an art than a science. But, if you had any previous doubts that big data and analytics are the way of the future, doubt no more. Data and content marketing are merging together and the results are outstanding.
Five Ways Content Marketers are Leveraging Data
Data is becoming synonymous with words like growth and modernization – and these are two words that marketers love. Thus, they’re turning to data in overwhelming numbers. Specifically, here are some of the ways they’re using data.
1. Blog Optimization
As Neil Patel, one of today’s most successful internet marketers, likes to point out, blogging is one of the single most important aspects of any business. “A blog can serve as the foundation for just about anything you want — a personal brand, an enterprise level business, a multi-million dollar content provider or a startup,” he points out. “A blog is super important.”
Part of developing a successful blog that brings a high return is identifying who your audience is and creating a layout, voice, and content strategy that satisfies their ...Read More on Datafloq