How to Balance Customer Experience With Customer Identity Management?

How to Balance Customer Experience With Customer Identity Management?

The world is going digital, and it doesn’t come as a surprise that people love getting online but there is a condition, they want to get there too soon! Yes, without any hassles without any barrier. They want more mobility but fewer hassles, and they want more security but fewer efforts in authentication. Isn’t it confusing and undoubtedly leaves businesses with one question, how can they balance customer experience with customer identity management?

Customer identity management is the latest business imperative of today. If the customers are not able to find a quick entry to your website, they don’t hesitate to go to your competitors. Growing competition and reducing patience has made every business worried. The article deals with why customer identity management is a must to customer experience and how you can balance out the both.

Present day scenario

Just like no human relationship stays the same throughout the journey, the relationship with your customers also keeps changing. That loyal customer you have from past five years, can’t be guaranteed to stay loyal in future as well. The growing technologies and increasing options have made your customers more vulnerable. The only thing that can come to your rescue is the experience you ...


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What is Federated SSO and How is it Different from SSO?

What is Federated SSO and How is it Different from SSO?

Federated SSO and SSO may look similar to many people. Cannot blame them as users are only able to see the upper crust of the processes. They need to login with their credentials and enjoys different applications or multiple systems without even repeating the login process.” It’s a snap! But originally, both techniques work differently. So, do you want to know how federated SSO is different from SSO? And if you are perplexed about federated SSO or your organization is struggling to make their choice between federated SSO and SSO? The article will help to offer you an insight about federated SSO and state that how SSO and federated SSO are on a quite different page. Please read on.

What is federated SSO?

To understand, federated SSO, you need to understand federation. Federation is a relationship which is maintained between organizations. User from each organization gets access across each other’s web properties. Hence, federated SSO provides an authentication token to the user which is trusted across organizations. So, user does not need to create a different account for every organization in federation to access web properties and applications.

Note:-  use of SAML is common in federation protocols.

How does Federated SSO work?

Let us start with ...


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Two-Factor Authentication: To Build Or To Buy?

Two-Factor Authentication: To Build Or To Buy?

For any business dealing in any niche, cost-price, etc are the most discussed and looked after synonyms. And why not? Most often or not, cost either works as the deal maker or the deal breaker when it comes to decision-making. Need I say everybody is trying to optimize this factor as much as possible? But many times, in order to reduce this factor, people end up making wrong decisions resulting in failure in the original quest.

For example, with the hike in cases of data breaches, the implementation of two-factor authentication is at its peak. If you are dealing with sensitive customer data, you also would have either implemented this solution or are going to implement it very soon. And obviously, the idea of “building two-factor authentication on your own”, must have crossed your mind more than once. After all, it will reduce costs (or it seems so), you would have full control over your data and it is exciting, right? So let’s do it!

Well, hold back your horses! If you do some analysis, building this 2FA on your own is not that wise, if you look at other factors like prior investment, after effects, etc. Don’t worry, we’ll soon dive into ...


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