Having worked with the software and systems providers key to the formulation of Master Data Management (MDM), Kelle O’Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance and advice on the intricacies of implementing MDM solutions, she founded First San Francisco Partners in early 2007. Under her leadership, First San Francisco Partners immediately established a reputation as the first-call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance. Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. She has worked at the executive level in the U.S., Europe and Asia. Kelle’s strong background in customer relationship management, enterprise software and systems integration enables her to provide expert counsel to any organization seeking to execute an EIM, MDM or Data Governance project. Kelle earned her B.A. from Duke University and holds an M.B.A. from the University of Chicago Booth School of Business.