Ken Rowley: Founder and Managing Director of Toronto-based MarketFactor. Through an independent consulting practice Ken and his associates specialize in market positioning, sales performance and operational business improvement. With a background in sales and marketing management in BI, MarketFactor uses a range of sales and branding methodologies, combined with data analytics and BI tools, to bring clarity to our clients’ decision making and business transformation. Ken has over 25 years of expertise in game-changing IT technologies representing BI products since 1997 that include: Brio, Hyperion, Cognos, Business Objects and Informatica. MarketFactor’s focus is helping companies use analytic tools to better understand where they are today, and to build strategies for sales acceleration driving exponential growth.