Mark Dushanko: Founder and Principal of Dumetka, LLC, has over 25 years of experience in applying information technology to solve business problems. Mark has led data warehousing, BI, and information modeling efforts in the pharmaceutical and government sectors, and helped develop balanced scorecard and performance measurement programs. Mark has been actively involved with technology evaluation and selection, IT portfolio management, and the development and management of organizational/technical architectures. He has been a speaker at national and international conferences, and taught in graduate programs at Penn State University. His current interests include the social and cognitive impact of system designs as a path to improve individual and organizational performance. Mark and his family live in the Philadelphia area.