Michael A. Schiff: Founder and Principal Analyst of MAS Strategies, an independent data warehousing industry analyst firm. Mike was formerly the Vice President of the Data Warehousing and Business Intelligence service at Current Analysis as well as the Executive Director – Data Warehousing and Advanced Decision Support for Oracle Corporation’s Public Sector Group. He was also the Director of Software AG’s Data Management program where he was one of the industry’s earliest proponents of the data mart concept. While at Digital Equipment Corporation in 1984, he formulated the architecture for one of the first data warehouse implementations. Mike earned Bachelor and Master of Science degrees from MIT’s Sloan School of Management specializing in operations research as an undergraduate, and information systems as a graduate. His prior experience as an IT Director and Systems and Programming Manager provide him with a thorough understanding of the technical, business, and political issues that must be addressed for any successful systems implementation or product launch.