What is Augmented Reality in Smartphones?

What is Augmented Reality in Smartphones?

Technology moves at lightning speed, and sometimes it’s hard to keep up. There’s one development that you can’t allowed to pass you by: Augmented reality. Augmented reality is a specific type of technology that can superimpose a computer-generated image on top of your view of the real world, creating a composite view of the world that merges the real (reality) with something that is not (the generated image). This technology has made its way into video games, testing situations for extreme jobs, and now, it’s in your pocket. That’s right, your cell phone has the power to become an augmented reality machine. All you must do is use it.

Augmented reality, or AR, has been in our hands for years. One of the most popular mobile apps that uses AR is Snapchat. Snapchat has what are called filters. These filters can be anything from fake makeup to puppy dog ears. When the camera is pointed at a person, the filter is applied in real time, and it looks like you’ve put on flawless makeup or turned into an adorable Dalmatian. Smartphone AR can be used for so much more than covering up that zit with a pretty filter! Here are some ...


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Achieving Greater Customer Intimacy With Technology

Achieving Greater Customer Intimacy With Technology

We recently spoke with Dan Cantorna, Director of Data Innovation at Collinson Group to give us his thoughts on how the landscape was looking Data Science and the customer journey and here are his thoughts...

Over the past year we have seen advances in facial recognition and next-generation voice technologies which provide an ever-improving Artificial Intelligence-based (AI) toolkit for loyalty programmes. These newer services have been embraced by consumers, making them attractive to retailers as useful tools to help improve their customer relationships and increase loyalty. While no piece of technology is in and of itself the facilitator of loyalty, the combination of these solutions offers a new way to communicate a meaningful loyalty strategy in the modern era of retail. AI-reliant technologies can change the retailer-customer game significantly and be a real differentiator for the smart brands that are early adopters.

Last year, smart, AI-powered speakers from Amazon and Google captured the imagination of consumers around the world and many homes now feature a digital assistant. Research house Ovum predicts that, globally, digital assistants will exceed 7.5 billion active devices by 2021 – more than the number of humans alive today. Clearly people like voice interaction. It’s unlikely that voice will become as common ...


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The Growth of Autonomous Vehicles and What the Future Holds

The Growth of Autonomous Vehicles and What the Future Holds

The future is now!

Such are the times we live in that we are making strides and leaps in technology, moving from abstract ideas to reality. From replacing manual gears with automated transmissions to Global Positioning Systems (GPS) installed in cars for navigation we are now are talking about fully autonomous vehicles.  What is an autonomous vehicle? Also known as driverless vehicles is where the art of driving is controlled by computers.

This kind of vehicle is already a concrete reality. In April 2016 a platoon of wireless linked self driving trucks completed a European cross border trip. Earlier this year Uber announced that it ordered 24,000 self driving Volvos. Autonomous vehicles are yet to be adopted on a larger scale however the growing trend of transportation as a service rather than a commodity projects a shorter time frame, as private companies and industries are becoming interested thus investing. This technology is looking to solves some major road safety issues by eliminating human error, which is the main cause of accidents. Beyond this, driverless vehicles will have a profound impact on society and the world as we know it.

A driverless future will have people not owning cars of their own. Instead transport ...


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Augmented Reality – Recreating Reality in Our Own Image

Augmented Reality – Recreating Reality in Our Own Image

It is true: there is nothing new under the sun. But we sure find the most incredible ways to do nothing new under the sun. Once upon a time, there was reality; and we made reality more interesting through storytelling and the imagination. Lately, Augmented Reality is breaking the boundary between what is imagined and what is experienced as real.

Again, there is nothing new under the sun. We have spent over a century in search of new ways to bring our imaginations to life. Carlo  Collodi gave us The Adventures of Pinocchio (1883)--stories of Geppetto's puppet, Pinocchio, dreaming of being a real boy. Pinocchio was very much alive, though made of wood. Caryn Bailey reminds us of The Enchanted Drawing (1900), the first live-action/animated silent film that would kick off the Twentieth Century.

Who can forget Mary Poppins, with Dick Van Dyke dancing with a group of animated penguins, or The Incredible Mr. Limpet, with Don Knotts’ adventures as a cartoon fish? Those films amazed audiences. Cartoonists were able to create the impossible. Their very creations--what was once thought to forever be confined to the imagination--now appeared to be interacting with the real world elements in the motion picture. It added ...


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Virtual Reality, So What’s All the Fuss About?

Virtual Reality, So What’s All the Fuss About?

Virtual reality has become one of the fastest growing industries in our modern age. A once exclusive sideshow has now become affordable and widespread. Major companies such as Google, Facebook, Sony and HTC, all have massively invested in the emerging technology and are driving it forward.

The most widespread use of VR today is within the video games industry. A medium, where immersion into the game world is key, VR is a natural fit. There are already a number of brands pushing the boundaries of our virtual experiences. Oculus Rift, Sony Playstation VR and the HTC Vive all offer high-end headsets to purchase and play at home. But is the future of VR in our society?

Aside from gaming, virtual reality has many implications, some rather frightening, some potentially beneficial. Within the business world, people could potentially conduct meetings anywhere in the world. One would only need a headset and access to a virtual boardroom. Communication between people would become that much more interactive.

In education, children might one day be taught entirely online. Books being replaced by a virtual world, where they’re not only told what happens, but can literally see it happening. Imagine a program that allows students to see how everything ...


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How Artificial Intelligence Could Change the Medical Field

How Artificial Intelligence Could Change the Medical Field

Recruiting within Data Science and having a partner who is a Surgeon got me thinking about the advances in medicine, and after a lengthy discussion I thought I'd share some of my learnings.

There is no doubt that advancement in science and technology has affected every aspect of human endeavor. Processes and procedures are being replaced with software, apps and the likes at different levels and medical practice is not left out.

It is believed that we are in a sort of revolution that is characterised by new technologies that are fusing the physical, digital and biological worlds, these have, in turn, impacted all disciplines, economies, and industries. And it is most certain that one of the major catalysts for the revolution in the medical practice is going to be artificial intelligence.

Years back, who would have imagined the use of artificial intelligence in the medical field? But today, it’s a different ball game as artificial intelligence (AI) algorithms are showing promises in performing medical procedures.

For example, Artificial Intelligence (AI) have been able to diagnose the presence or absence of tuberculosis (TB) in chest x-ray images with amazing accuracy. This feat was possible because researchers first “trained� the AIs with hundreds of x-ray ...


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The DNA of a Data Scientist

The DNA of a Data Scientist

The role has been coined  ‘the sexiest job of the 21st century’ by the Harvard Business Review and there is good reason for it.

Data Science can be a highly rewarding career path. However, not everyone is cut out for the job. Being a great data scientist takes a certain set of skills.

We’ve compiled a list of all the things that make up the best in the business.

A high level of education

Not strictly speaking mandatory. But those working under the title without, at least, a master’s degree are a very small minority (less than 20%). In fact, almost half of all data scientists have gone as far as completing a PHD.

The ideal education would be in the realm of mathematics, statistics, or computer science.

Is able to understand coding

There are a variety of different types of coding prevalent in the industry. A data scientist needs to be able to understand at least some of them.

Python, C/C++, Java, Pearl. All of those regularly crop up in data science. With Python being the most prevalent.

Has a certain level of proficiency in statistics

If you think back to your stats classes, the words ‘statistics’ and ‘data’ go hand in hand. And it’s true that statistical knowledge is important for data ...


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Future-Proof: Data-Driven Marketing Predictions for 2017

Future-Proof: Data-Driven Marketing Predictions for 2017

We recently spoke with Daniel Cantorna, Head of Data Products at ICLP, to give us his insights with regards to the future of big data in 2017 and his specialty which is data driven marketing. Daniel has worked on marketing automation programmes and has architected solutions to collect, store and understand customer data, as well as having created several data products that allow marketers to drive better decisions. Here are some of his thoughts:

The Difference Between Data-Driven Marketing or Data-Informed Marketing. There is a big difference between data-driven and data-informed marketing, but the two approaches can strengthen each other.

Essentially, data-driven marketing is the direct use of insights or outcomes from data analysis to inform a marketing decision which then impacts on a customer experience in some way. For example, offering special discounts to customers who click on your ad, visit your web page, or sign up for your mail list.

On the other hand, data-informed marketing describes a process whereby the outcome of some data analysis may inform or direct a future decision e.g. we have noticed that there is a dip in sales when products are advertised using these (x, y, z) words, so let’s try using a different product ...


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