Mobile App Development: Maintaining an Environment of Data Integrity and Security

Mobile App Development: Maintaining an Environment of Data Integrity and Security

According to statistics that measured from the third quarter of 2016 to the first quarter of 2018, there were more than 1,400 new mobile iOS applications released daily through the Apple App Store. During this same timeframe, the Google Play Store added more than 6,100 android apps per day.

Judging from these figures alone, it’s not difficult to ascertain that the app development industry is booming. From tools that play music at the touch of a button to resources to help you cook better, order your groceries more quickly or turn you into a household DIY expert, there are myriad apps for every skill set and interest level.

As such, it comes as no surprise that the development sphere is likewise booming. In fact, the market size for this industry is currently nearing $80 billion and is expected to reach $100 billion by 2022. Yet, with so much growth surrounding this sector alongside the influx of customer demand, there can be an impetus to move an app from idea inception to retail platform in a matter of days, eschewing the levels of security and testing normally put into practice for a resource of this caliber.

When this occurs, there can be major holes ...


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The Importance of Clean Data: How It Drives and Improves Event Marketing ROI

The Importance of Clean Data: How It Drives and Improves Event Marketing ROI

When it comes to spreading the news about a new product launch or service offering, piquing the interest of customers and prospects alike and simply improving the visibility of your brand, trade shows can be a valuable business investment. In fact, this business sector alone is a 13.2 billion dollar industry, making it a relevant and viable advertising route for both B2C and B2B companies.

Yet, presenting the case to either host or attend a trade show can be a challenging sell to upper management, especially if marketing budgets are already stretched thin and other initiatives such as sales campaigns are ramping up, requiring all in-house and field teams on deck. With the average show costing exhibitors more than $1350 to attend due to travel costs, hotel stays, booth materials and more, one has to prove that the expenditure will result in an improvement for the company’s bottom line, though this step is often easier said than done.

This is due in large part to the fact that with events such as trade shows, it can be difficult to prove a measurable ROI. Why? With so many moving parts and quick, on-the-fly presentations, it can be hard to gauge just how many ...


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Five Ways to Fine-Tune Your Data Testing Methods for Improved Quality Control

Five Ways to Fine-Tune Your Data Testing Methods for Improved Quality Control

In the realm of Big Data, it can be easy to become overwhelmed by the amount of information there is to test and dissect. Yet, complicated as the process might be, there is an increasingly strong impetus for forward-thinking business leaders to mine and analyze their data for any points that might be actionable and valuable to their company.

To this end, research reveals that 53% of companies are planning to implement policies that help them improve their Big Data analytics. Though most intend to do so to improve warehouse optimization, others are taking steps to find points and places within their data that reveal ways to improve customer interactions and predict future maintenance issues.

With so much information at our fingertips, determining where to begin with data testing can be a challenge within itself. How do you begin and in what pattern do you continue? Is it best to organize the data in rows or columns? Do you apply filters and only test a set percentage or do you consider the entire lot? Then, once you get going, what is the proper protocol for ending the testing?

These are just some of the questions that today’s analyst might be wondering when faced ...


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LEO Technology and Satellite Internet: How Innovation is Disrupting the Industry and Improving Connectivity

LEO Technology and Satellite Internet: How Innovation is Disrupting the Industry and Improving Connectivity

In years past, satellite broadband service has been synonymous with a last-resort pull to receive a signal in an underserved area where it’s often difficult to access the internet or watch cable television otherwise. The solution was accompanied by a clunky satellite dish that sat on the roof and had to be positioned in precisely the right angle to enable even fuzzy, unreliable signal.

The service used to be costly, time-consuming and complicated at best, though, for the 10% of Americans who live in a region that lacks access to top-quality voice, data and video broadband services, it was the only option.

Yet, today, a new era of satellite technology is taking over and changing the game. Over the next few years, it’s only expected to further sophisticate, meaning that the underserved market may soon have access to stronger, more efficient signals. At the same time, even traditional broadband customers may begin making the switch to satellite, as it will be a more economical and effective alternative. Today, we’re exploring a few ways this technology is changing and what current and future customers can expect.

The Pull of Traditional Broadband

Research reveals that 82% of Americans receive traditional broadband service from either their cable ...


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The Challenge and Impetus to Analyze and Utilize Human Data Insights

The Challenge and Impetus to Analyze and Utilize Human Data Insights

On May 25, 2018, the EU General Data Protection Regulation (GDPR) was officially enforced. Approved by the EU Parliament on April 14, 2016, this regulation extends outside of Europe and requires compliance by any business, from solo entrepreneurs to Fortune 500 corporations, that operate in EU member states and serve EU members in any capacity, whether directly or as a third party. In short, the GDPR exists to ensure data privacy is upheld at the highest level, requiring straightforward consent approval measures to ensure users and web visitors are fully aware of how their data is being processed.

This global data regulation is a major step forward in the realm of human data analytics. Now, information gathered through these mechanisms isn’t just a set of numbers or a trending pattern. Rather, companies are recognizing that this valuable information is humanistic in nature and as such, requires a different analytical approach. Yet, while the way we gather it, store it and use it has changed for the better, human data is still critical to helping fuel a more customer-conscious economy, and here is why.

Human Data, Explained

When we first think of human data, likely one of the images that comes to mind is ...


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Big Data and VoIP: How Informed Analysis Can Direct Smarter Strategies

Big Data and VoIP: How Informed Analysis Can Direct Smarter Strategies

As digitization continues to proliferate into almost every aspect of our lives, the amount of content that is created, distributed, shared and stored has grown exponentially. Over the past decade, this movement has given rise to what’s known as “Big Data,� aptly named for its vast and comprehensive nature. In turn, there has risen a separate sphere of expert professionals and technological systems aimed at dissecting this information and mining it for real value.

Gone are the days when a few hours of manual number crunching could help executives make sense of the inputs that pass through their desk every day. Now, sophisticated and advanced software platforms are required to help sort through the myriad data endpoints for actionable insights. These are no longer nice-to-have features, but rather required and expected components of a highly-functioning business that looks to profit and perform in the future.

The good news is that while the process sounds overwhelming, it is possible. A prime example is that of the open-source software collection known as Apache Hadoop, which has emerged as a critical player in this space, helping programmers and developers synchronize and integrate disparate data sets regardless of their platform of origination. Yet, while these solutions ...


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Big Data and IT Infrastructure: Analyzing Connections to Boost Enterprise Security

Big Data and IT Infrastructure: Analyzing Connections to Boost Enterprise Security

The modern enterprise has a complex and complicated IT structure. In most instances, there is a mix of on-premise solutions for computing or storage, coupled with cloud-based solutions that help alleviate the in-house burden. To ensure that all entities work congruently and that information flows seamlessly between the entities, unifying data connections are in place.

While applications are distinct in that they can be categorized as either running off-premise or locally, the Internet of Things (IoT) only serves to convolute the process. Now, almost every device can be connected to another in some way, meaning that the web of data points is infinitely wider than it ever was before. As a result, it is also weakened and more vulnerable to attack. With such breadth and scope of influence, there are now multiple entry points through which an effort of malintent could attack. We see this directly in the form of data breaches when large enterprise networks are brought down by the actions of just a handful of people or even just one determined hacker.

As such, it comes as no surprise that the enterprise cyber security sector is rapidly rising. In fact, Forbes predicts that this industry will continue to rise at ...


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Three Ways L&D Leaders Can Set Internal Data Analytics Programs Up for Success

Three Ways L&D Leaders Can Set Internal Data Analytics Programs Up for Success

As technology continues to change the way organizations around the world design processes, improve efficiencies, collaborate and partner with others, and grow their network, there is an increasing need for robust data analytics capabilities across almost every industry. Having the ability to capture and harness detail-rich information about both internal and external operations is key to moving forward in an increasingly tech-savvy world that demands personalization and customization around every turn.

Yet, for leaders within the Learning and Development (L&D) spheres, it can be difficult to get everyone on board with data analytics programs, chiefly because there is an inherent lack of knowledge around how those insights can benefit everyone, across every department. When a company is led by data-driven thinking, it’s able to create clearer forecasts, stronger marketing and outreach programs, and more effective products and services across the board.

Yet, some leaders and managers might not see data analytics as playing into their job descriptions and as such, consider meetings around such initiatives as a use of their time that could be better spent working on more pressing matters. The catch? These team members are often the ones with the most access to valuable, actionable data insights, such as sales ...


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Artificial Intelligence and A2P Messaging: Transforming the App Revolution

Artificial Intelligence and A2P Messaging: Transforming the App Revolution

As marketers seek to improve and expand their customer communication, traditional SMS messaging is quickly giving way to the more dynamic, feature-rich Application to Person (A2P) platform. While these messages are delivered in much the same way, they are significantly more interactive, personal and customizable than a standard text message alone. As the industry expands, it’s become integrated with other technologies as well, chief among them Artificial Intelligence, or AI.

A Brief Look at the History of A2P

Before its use became more widespread, A2P was a platform primarily reserved as a billing mechanism for recurring payments, or to facilitate one-off services, such as voting. While companies used the services for marketing initiatives to some extent, it was primarily reserved for alerts or to deliver simple content.

Yet, as our economy continues to lean toward becoming more app-based than ever before, it comes as no surprise that mobile messaging is following this trend. Now, customers don’t only expect to receive mobile alerts from the companies and brands they follow and patronize. In addition, they also desire that those messages be as comprehensive, relevant and content-rich as possible. Thus, A2P has proliferated the mobile app industry and helped drive the change SMS to ...


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Beyond E-Commerce: Three Ways SSL Certificates Help Protect Your Organizational Data

Beyond E-Commerce: Three Ways SSL Certificates Help Protect Your Organizational Data

If you’re an avid online shopper, you may be familiar with SSL certificates. These are noted by the padlock that appears in your browser bar, particularly when you’re attempting to check out from your digital shopping cart. It’s a small icon, but one that packs a powerful punch. It lets you know that as the system intercepts your credit card data, it does so securely, encrypting the numbers so they’re not visible or obtainable to would-be hackers. Another way you can discern whether or not a site is running with an SSL certificate is if the URL prefix begins with “https� over “http.�

To date, the e-commerce connection is the most common association between SSL certificates and the consumer. Yet, business leaders should also be aware of the myriad benefits they can reap by incorporating them into their operations and processing. As the costs associated with implementing these certificates are normally minimal to non-existent, it only makes sense for forward-thinking executives to give them a second look, regardless of whether or not they’re in an e-commerce retail marketplace. Here are three reasons why.

1. They encrypt sensitive communications

Even if you aren’t dealing directly with consumers’ financial information, your organization likely transmits sensitive ...


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New Malware Designed to Attack Wireless Routers: Here’s How to Protect Your Data

New Malware Designed to Attack Wireless Routers: Here’s How to Protect Your Data

The concept of malware is nothing new, but as technology continues to sophisticate, the methods that hackers are using to target, infiltrate and compromise our most secure networks are rapidly changing. Case in point: High-tech malware is now being used to allow access into wireless routers, including those used to power personal home and office communication systems around the world.

On May 25, the FBI issued a statement urging all consumers to reset their routers in response to reports that a new malware attack, supposedly originating in Russia, could put them at risk. Specifically, it could block incoming web traffic from the routers, collect the information transported through them, and even disarm the device entirely. At present time, the specific malware, named VPN-Filter, has affected more than half a million routers, reaching a global span of at least 54 countries. As technical experts seek to find answers and determine a way to prevent or stop the attacks in their paths, one course of action has become clear: Router security must transition from an important initiative to a critical one.

Why Router Security Matters

Especially if you only use your wireless router for at-home, personal web surfing, you might believe its security isn’t all ...


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An Inside Look at Today’s Smart Office: Tools and Gadgets Shaping the Modern Workforce

An Inside Look at Today’s Smart Office: Tools and Gadgets Shaping the Modern Workforce

A mere five to eight years ago, having a forward-thinking and tech-savvy workforce meant equipping everyone with a smartphone so all employees, from in-house accountants to off-site field workers, could communicate instantly across time zones and geological barriers. Then, the adoption of Video Teleconferencing (VTC) became more prevalent to facilitate smarter, more effective meetings. As the cloud grew in popularity and scope, data migration took centre stage as companies around the world began the slow and meticulous process of weeding through years of data stored on legacy systems.

Now, the face of the modern office is rapidly changing. On the one hand, many of the technologies that were so prevalent a few years ago are still adopted in full swing today. Smart devices are still affixed to almost every hip, meetings are even more impressive as VTC technology advances, and Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) platforms help departments leverage cloud computing capabilities.

Still, thanks to the emergence of some impressive tools and more advanced IT services, today’s office worker has access to more capability than ever before, and it appears we’re just scratching the surface. Here are three of the most promising trends that are helping to redefine ...


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What’s On the Horizon for the Smart Home Market? Can’t Miss Innovations That Are Changing the Game

What’s On the Horizon for the Smart Home Market? Can’t Miss Innovations That Are Changing the Game

Today’s homes are smarter and more tech-savvy than ever before. From personal chatbot assistants to WiFi-connected washer and dryers, the spaces in which we live are becoming more responsive to our needs with every passing second. This has given rise to the industry term “Smart Home,� used to describe a home equipped with the latest in state-of-the-art technology and digital innovation.

It’s a sector that’s growing at an unprecedented rate, with forecasts predicting no sudden slowdown. In fact, by 2023, the smart home sector is anticipated to be valued at a staggering $150.6 billion with a compound annual growth rate (CAGR) of 26.9%. That’s a massive jump from 2017 when the market was valued at only $35.7 billion.

Factors Behind the Shift: Improved Mobility and Growing Tech Capabilities

What’s driving this change? It can be attributed to myriad factors, chief among them a growing threat of climate change, coupled with an unsteady energy market that’s leaving homeowners searching for new ways to control and power their home devices. As a result of this growing consumer interest, governments around the world are paying closer attention to these technologies and the conveniences they could afford. In addition, technological advancements around the globe are fueling this ...


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Digitalisation and the Hospitality Industry: Five Trends That Might Shape Your Next Stay

Digitalisation and the Hospitality Industry: Five Trends That Might Shape Your Next Stay

Fueled by a rebounding economy and an increase in customer discretionary spending, the travel and tourism industry is in the middle of a major upswing. In fact, forecasts reveal that by 2020, domestic travel spending will grow to a staggering $975.4 billion, up from $901.3 billion in 2018.

In response to this movement, touchpoints across the industry are embracing new digital trends and smart technology to make the customer journey as seamless and enjoyable. One sector in which this transformation is increasingly apparent is the hospitality one, where everything from the check-in process to in-room technology options is rapidly changing.

Let’s take a look at five trends that are shaping the industry as a whole as automation and digitisation continue to proliferate, and customers become increasingly tech-savvy. Planning a summer vacation in a few months? Your stay might look a lot different than you’re used to, and that’s a good thing.

1. Wi-Fi User Pay Models Dwindling

In the past, hotel chains could get away with charging visitors a premium for lightning fast, high-speed WiFi in their rooms. Now? A recent survey reveals that one in five people would prefer free Wi-Fi in the room over a complimentary breakfast the next morning. This changing ...


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What Digital Asset Investors Can Learn from the Recent Coincheck Hack

What Digital Asset Investors Can Learn from the Recent Coincheck Hack

Whether it’s Bitcoin, Ethereum, or a slew of industry peer competitors in between, the main appeal of cryptocurrency is that it’s unregulated by the government or central banking system. On the one hand, that makes it highly attractive, as it’s less affected by the ebb and flow of the economy and transactions can be made quicker. On the other, it raises a security and regulatory issue that until recently, has flown somewhat under the radar.

With so much data stored on the internet, cryptocurrencies are inherently vulnerable to hacker attacks. At their core, they’re designed to be accessed by those with the computer knowledge to professionally and ethically crack the “code� protecting the assets, gaining access to the units. If you can solve the incredibly complex computational code, you’re rewarded with a cleared transaction equal to its worth. Though there has been some pushback and controversy surrounding this approach, with some critics claiming that the rich are the only ones who can afford the highly technical computer systems required for code-breaking, it remains the primary means of bitcoin wealth building outside of private buying, trading, and selling.

Yet, a recent incident has shed some light on the vulnerabilities built into the cryptocurrency ...


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How Retailers are Leveraging Augmented Reality this Holiday Season

How Retailers are Leveraging Augmented Reality this Holiday Season

The National Retail Federation predicts that between November and December 2017, holiday retail sales will top out at $678.75 billion. As shoppers across the country prepare to drop some serious cash over the next few weeks, they'll have greater access than ever before to digital technologies that transform the way they shop for, try on, and try out products.

Taking center stage? Augmented reality. Forget the days of standing in a crowded dressing room line or lurching your head around like the Exorcist trying to get a glimpse of how your new shirt looks from the back. Today's retailers are implementing whip-smart software solutions that make the shopping experience a breeze.

Today, we're taking a look at a few innovative brands fully embracing the augmented reality trend and what it means for the future of the industry as a whole.

Ready to get started? Let's try a few on for size.

Gap's "Dressing Room" App

Think fashion and tech, and Gap might not be the first retailer to come to mind. However, after experiencing a lag in recent sales, the global brand is making giant strides toward becoming more tech-savvy. In an ironic twist, the company more known for making denim cool again than for ...


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