Data De-Identification and Anonymization: Why and How It’s Done

Data De-Identification and Anonymization: Why and How It’s Done

Anonymization of data involves taking steps to remove personal identifiers from a set of data. Once data is anonymized, it should be impossible -- or at least very difficult -- to figure out who the stored data is associated with. The term de-identification is often used synonymously with anonymization in this context.

Data is typically anonymized to protect the privacy of the subject. Anonymization may be applied to many data sets, including those used in medical studies and market research. Privacy laws -- although they vary by jurisdiction -- will often stipulate that any personal data tied to an individual cannot be used without their express consent. Once data is anonymized, those with access to it have free rein to use the information for various means without gaining express permission from the person (or people) involved.

Why Some Data Needs to Be Anonymized

In the age of the Internet of Things (IoT), there’s a plethora of data being collected about pretty much everyone, more so than ever before. What’s more, much of this data is digitized and stored online. Although much of it is not made public, select employees are trusted with access to their respective company’s data, and you also have the ...


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DuckDuckGo and the Growing Trend of Privacy-Oriented Services

DuckDuckGo and the Growing Trend of Privacy-Oriented Services

Google and other search services filter the websites so that it could match your likes and needs best. Google knows a lot about its users. Your search engine is aware of your gender, age, the person you mean when typing ‘Luke', the websites you would love to visit, etc. This is handy. Under such circumstances, it is all about getting the expected results. In addition, contextual ads coupled with discounts help your bargaining.

Some people would not appreciate that though. For instance, Internet activist Eli Pariser believes a filter bubble limits the liberties of a person blocking new ideas and important news.

The privacy-oriented search engine called DuckDuckGo recently reported over thirty million queries a day processed by its search service. DuckDuckGo has added 50% to its market value in a single year and continues to grow rapidly ensuring no or strictly limited intervention to the user's personal data.

According to the message shared by the company, the growth rate is quickly progressing. Their Tweeter stated that DuckDuckGo reached the benchmark of ten million searches a day in seven years since launching the business. However, other ten million searches a day were added in two years only, and the third ten million daily ...


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The Influence of Net Neutrality on Businesses and the Entire Internet Ecosystem

The Influence of Net Neutrality on Businesses and the Entire Internet Ecosystem

Net neutrality is one of the most controversial and complex issues on web surfers’ agenda nowadays. What will happen if it’s repealed? This article highlights the fundamentals of this principle and answers the question “Why should I care?�

What makes net neutrality so important?

The issue of net neutrality is everybody’s concern. The odd thing is that many users are clueless about it and don’t have their own opinion regarding the uses for net neutrality on the Internet. This fact poses a serious hurdle to an in-depth discussion of the matter. The approach in question is currently at risk of repeal, which will affect all of us in one way or another.

Zooming in, net neutrality is a concept revolving around the principle of a Common carrier that, among other things, spans communication systems. The term “common carrier� denotes any organisation or business entity that indiscriminately provides the whole range of its services, including communication and data transfer, to everyone interested. It presupposes that all users should have the same scope of access to communication networks and receive/send data without any restrictions as long as they can afford for the service.

Simply put, Internet service providers (ISPs) and state regulatory bodies are supposed to treat all data ...


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Data Protection Officer: GDPR Updates Profession

Data Protection Officer: GDPR Updates Profession

On May 25, 2018, the new European regulations on the protection of personal data (hereinafter referred to as the GDPR – General Data Protection Regulation) came into force. This regulation is known for its extraterritorial action: it is mandatory for use in all the EU countries, and under certain conditions, its action extends to non-European companies and compels them to align their activities with the requirements of the GDPR in order not to lose their European partners.

The GDPR enhances the previously established personal data protection procedure and introduces new obligations for organizations that process such data.

In particular, the regulations carried out the modernization of the already existing profession of the person responsible for data protection (hereinafter DPO – Data Protection Officer). This post was created by the 1995 framework directive, which was replaced by the new text. The previous legislation regulated the activities of such specialists but did not insist on their mandatory appointment.

When Should DPO Be Assigned?

Today, in the era of the GDPR, the appointment of the DPO became mandatory in the following cases (Article 37 of the GDPR):


In the companies that systematically and regularly carry out large-scale monitoring of users (most often it is monitoring for the purpose ...


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