Why You Want a Woman on Your Data Marketing Team

Why You Want a Woman on Your Data Marketing Team

In so many industries, men outnumber women. In STEM fields, it’s especially common to have a small number of women in the workforce. That’s a problem because teams without women are missing out on some truly incredible benefits.

Women have different skills and perspective than men, and it’s this diversity that is so powerful, especially in data marketing. With the rise of the women’s movement, businesses need to be aware of their work culture and make an effort to be more diverse. This shouldn’t be something you have to do, though. It’s something you should want to do, for your business, its values, and your bottom line.

Men need to expand their thinking, change, and support women in sharing their ideas and becoming an integral part of every team. Here’s why you should bring women on to your data marketing team and help to close the gender gap.

Women Can Drive New Success and Innovation

Groupthink kills innovation, and it’s most likely to happen when all members of the team have similar backgrounds and perspectives. A group of white men might all agree with each other and stay the best of friends, but new ideas will probably be rare. When given an opportunity, women ...


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Why Women Are Needed in Data Science

Why Women Are Needed in Data Science

The field of data science continues to grow quickly, and organizations of all sizes and in all industries need people who can analyze the numbers, dive into new theories, and innovate. Data scientist was the #1 job in the U.S. in 2017, but finding qualified applicants is proving to be a challenge for companies. Jobs in data require knowledge of programming, algorithms, statistics, and more—skills that take a lot of time to develop.

Like many tech jobs, the data science industry is currently male-dominated. According to one study, 70% of data scientists are men. With the shortage of qualified candidates in the field, however, this is a great time for women to join the industry and move into these roles. Here’s why closing the data science gender gap is so important.

Women Can Excel In Data When Given the Opportunity

We’ve lived with damaging stereotypes about women in tech for decades. Although most early programmers were women, today many people hold the opinion that women aren’t good with numbers, analytics, or other STEM topics. Those false stereotypes hold women back from pursuing data careers and reinforcing the gender gap. Currently, women make up just 26% of data professionals.

Women are ambitious, skilled, and adaptable, ...


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How to Leverage Technology to Improve Business Leadership

How to Leverage Technology to Improve Business Leadership

Technology has ushered in big changes in the workplace, making digital awareness and technical skills crucial for just about everyone. However, technology doesn’t replace the need for leadership skills and communication. In fact, those skills are more important than ever in order to develop new strategies and solutions. Innovation and adaptability are needed to keep teams working harmoniously to avoid workplace conflict and even violence.

Using technology to enhance business leadership can lead to the best results overall. Times are changing, and everyone needs to be willing to adapt and keep up with trends in order to succeed. By leveraging technology in your organization you can create a positive, innovative, productive, and profitable environment.

Communicate Better and Train Employees with Technology

Proper training can be time-consuming and expensive, and it’s understandable to want employees to get up to speed as soon as possible. However, not providing proper training can mean that more mistakes are made and turnover is higher because employees might feel discouraged or not have the structure and support they need to succeed. Using tech tools here can be very helpful, providing new employees with the training information they need so other employees can save time in training. Tech-based training also ensures ...


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