3 Major Ways the Internet of Things is Revolutionizing E-Commerce

3 Major Ways the Internet of Things is Revolutionizing E-Commerce

Many e-commerce sites are pushing the limits when it comes to technology and digital adoption. As the global online market continues to climb and consumers’ shopping preferences continue to shift, it is becoming even more important for e-commerce companies to leverage digitalization and technology to provide better experiences and keep themselves ahead of their competition.

According to a Retail Vision Study from Zebra, 67% of retailers have already integrated IoT technology, and 70% of retailers plan to increase their investment and implementation by 2021. Certainly, online retailers have just as much (if not more) to gain from IoT as brick-and-mortar operations. And it has more to do than just some cool tech features – IoT is truly revolutionizing what e-commerce companies can do and how they operate.

Here are three of the most major improvements that online businesses can expect to see with IoT adoption.

1. Supporting Effective Dropshipping 

Starting a dropshipping store is a great low-investment business idea that allows e-commerce companies to operate more remotely. Many online stores operate this way to keep inventory costs low. However, many also run into the issue of poor inventory management by their dropshipper or third-party logistics provider (3PL).

IoT has the power to solve this issue for good. ...


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How to Prepare Your Company for AI Digital Adoption

How to Prepare Your Company for AI Digital Adoption

No doubt about it, AI is here to stay. AI digital adoption increased by over 60% in 2018. This trend is expected to continue as this technology becomes an even more critical tool in the business world. As a forward-looking company, there is simply no hiding from the reality that you will need to embrace the advancements in AI and educate the stakeholders involved. From an internal perspective, getting everyone up to speed on AI needs to be a crucial part of your employee training program.

Companies that fail to embrace AI and use it to guide their strategies in the modern digital age will soon fall behind. To put it bluntly, refusing (or not being able) to keep up with the rapidly advancing business world will surely lead to the downfall of your company. So, how can you help to prepare your business to embrace AI and make this transition into digital adoption as smooth and strategic as possible?

Start with the Important Stuff

Executive leaders agree that one of the top benefits of AI is to optimize internal business operations and support data-driven decision making, according to research conducted by Deloitte (and reported by Harvard Business Review). 

AI can help to provide ...


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How to Run a More Data-Driven Online Business

How to Run a More Data-Driven Online Business

Being “data-driven� is a huge buzzword in the business world these days. Everybody is talking about how artificial intelligence will be revolutionizing the way things are done, and Big Data is allowing companies to make accurate predictions and smarter decisions.

Being data-driven has some stellar measurable benefits as well. According to a study from McKinsey & Company, businesses that have successfully integrated data into their strategies are 19 times more likely to turn a profit. They are also 23 times more likely to attract a higher number of customers than organizations that do not have data as a top priority.

Of course, data is equally, if not more important for online businesses. Since e-commerce businesses have no “personal� interaction with customers, it is essential that every decision and strategy is backed up with strong datasets.

So, how can online businesses ensure that they are highly data-driven?

Let’s discuss.

Be Smarter with the Research Process 

Audience analytics is an on-going process for e-commerce businesses; one that is never truly complete. Whether you have yet to launch your store or you’ve been operating for years, knowing your customer’s preferences, needs, and desires will always be a top priority. Analyzing your audience is one of the secrets to a successful online ...


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How Big Data Analytics Will Make a Huge Difference in Small Business Social Media Marketing

How Big Data Analytics Will Make a Huge Difference in Small Business Social Media Marketing

When most small business owners think of Big Data analytics, the first image that often pops into their minds is dollar signs. This type of technology is fantastic and innovative, but it is also highly technical and can be expensive. Plus, it requires specialized knowledge and training, which means more employees to hire, more overhead, and more problems.

However, as Big Data technology continues to advance, it has actually become more practical and accessible for small businesses. More than half of companies today have adopted Big Data systems into their current strategies - a number that is rising as more and more businesses find sensible ways to incorporate this technology.

One area of marketing where small businesses can expect the most impact from data is in social media. Ad spending on social has only increased year over year, and 64% of companies are planning to spend a decent chunk of their time and marketing budget on this platform in the upcoming year. Big Data can make this type of digital advertising much more effective, and small business owners are becoming more comfortable with integrating it into their campaigns.

So, what ways can small businesses expect to see the biggest impact from Big Data analytics in their ...


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3 Ways to Improve Your E-Commerce Customer Data Collection Methods

3 Ways to Improve Your E-Commerce Customer Data Collection Methods

For e-commerce businesses, the age-old adage “know thyself� can easily be changed to “know thy customers.� Understanding your audience’s needs, desires, preferences, and behavioral patterns is imperative to offering an intuitive UX that translates into conversions, and ultimately, loyalty.

However, gathering quality data and understanding its implications is continually a top challenge for many online marketing teams. According to an eMarketer report, 73% of marketing teams say that their data sources do not deliver rich enough insights for proper execution, and 63% of teams also stated that they have no consistent strategy for data integration.



Image: Source

Clearly, it is not just the data that is collected that counts; the methods through which it is gathered can influence its effectiveness. However, consumers are becoming increasingly more concerned with how brands are handling their information, and for this reason, brand trust in terms of data security is dwindling.

However, as the online retail industry becomes more data-driven, it is up to e-commerce brands to find a way to collect high-quality data without scaring off their customers.

How can this be done?

Let’s dive in.

1. Build Consumer Trust with Your Strategies

According to a report from Cognizant, transparency is the most important factor to building trust between a customer and ...


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How E-commerce Brands Can Include AI into Every Step of the Customer Journey

How E-commerce Brands Can Include AI into Every Step of the Customer Journey

Artificial Intelligence (AI) is unquestionably set to revolutionize business as we know it. There are seemingly countless ways that AI can support companies and help them become smarter, more profitable, and more prepared for the future.  

AI is becoming far more mainstream, especially as people are starting to understand that Big Data and AI are not as scary as the sci-fi movies make it seem (or at least not yet). In fact, AI adoption in businesses is expected to reach 75% this year, as demand for this technology is growing across the board.

Customers are beginning to expect more from brands in terms of optimized and personalized brand experiences. Since customers now use an average of four to five devices to interact with brands online, e-commerce sites must offer a truly continuous experience that picks up right where they left off. 

To do this, AI must be a part of each step during the buyer’s journey from start to finish. Here’s how you can make this happen.

Make the Research Phase Smarter

During the initial phase of the buyer’s journey, brands must find ways to captivate potential customers, make them aware of their need, and provide the information they are looking for to push them ...


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5 Ways to Use Big Data to Delight and Engage Online Customers

5 Ways to Use Big Data to Delight and Engage Online Customers

Big data analytics have evolved to represent a new and path-breaking approach to practically all aspects of running a successful and profitable business. It makes complex financial data succinct, gleans actionable insights from tons of customer data, and helps marketing teams discover new and powerful channels for customer outreach.

Big data has brought about a seismic shift in how companies gather customer leads, reach out to potential customers, carry out marketing campaigns, design shopping experiences to delight buyers, and provide timely and intuitive customer support. Marketers have always depended on data to tailor their campaigns to have the maximum impact. But the data of earlier days stand no comparison with the data thrown up by the approximately 3.4 billion people who are online. Social media and mobile are the primary sources of the vast amount of data that is generated at almost every second and offers never-before insights into customer psyche.

E-commerce sets to gain the most with big data ensuring that users are offered products tailored to their needs, at the time and the places they prefer to see them.

Here are a few things you need to know about the use of big data in e-commerce to delight customers.

1. Big Data ...


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