Top Career Paths in Digital Marketing

Top Career Paths in Digital Marketing

Choosing a career in digital marketing has many benefits for graduates. Not only are online marketing executives in high demand right now, but the trend isn’t about to slow down anytime soon. With the development of the IoT (Internet of Things) and other advancements that will require web-based skills, jobs within this area are only set to grow substantially.

In fact, 150,000 digital jobs are predicted for 2020, and there won’t be enough people to fill them according to the calculations, no matter how hard you work. The “digital skills gap� as it is referred to means that those with the right training and expertise can have extremely prosperous careers with huge earning potential. If you are thinking about what major to take at university or what discipline to train in after graduation, here are some of the top paths to consider.

Digital Project Management

A digital project manager is one of the top paid roles in the world of digital, and anyone who has natural leadership skills will be suited to this. As jobs in this area have become more specialized over the year, there has been an increased need for a project planner, someone who has both the digital skills and ...


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Robots in the Workplace: Pros and Cons

Robots in the Workplace: Pros and Cons

The use of automation to benefit business is nothing new. I always think back to the conveyor belt model thought up by Henry T. Ford when the first mass-produced car was introduced, the Model T. Ford. The idea was straightforward enough and made production infinitely easier; a car would be put together piece by piece by various people along a conveyor belt. This meant that each employee only had to perform one aspect of the production and was therefore very good at it. This lead to decreased production time and a more consistent product.

The next step to this, which you see in most car manufacturers, was to replace the human aspect with machinery which automatically performed tasks along the conveyor belt, removing a great deal of human error and cutting wage costs. Now, with technology becoming more advanced, the near-future offers a further level of automation that will not be exclusive to manufacturing. Robots are set to invade the workplace and take over many jobs in the coming years.

Surprisingly, the generation who were introduced to Skynet and the terminator seem less worried about this than younger people. Research shows that 16-24-year-olds are most worried about the robots in the workplace, ...


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4 IoT Considerations for Digital Marketing

4 IoT Considerations for Digital Marketing

To stay competitive, marketers must not ignore the rollout of ‘Industry 4.0’. As IoT deployment ramps up, businesses need to review their marketing strategies to up to date with changes in technology.

IoT (or The Internet of Things) could disrupt marketing in a number of ways, and brands have to be more reactive than they’ve ever been. Here are 4 IoT considerations when writing your digital marketing plan.

1. Prepare for voice search

In search, we will see a big shift to conversational queries. As more devices connect to the internet, and the use for hands-free increases, voice search will become more popular with users.

Gartner forecasts that IoT devices will reach 20.4 billion by 2020. That would be nearly three times the world population. If those stats are anything to go by, search executives should get ready for natural language key phrases associated with voice. This means that internet users will be asking more long-form questions, rather than simple or singular keywords.

2. Personalisation will overtake segmentation

Customers are no longer tolerant of seeing irrelevant information when browsing the internet, opening emails, or visiting websites. Personalised experiences is no longer just a luxury or desire. In fact, 62% of consumers now expect companies ...


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Technology of the Future Home

Technology of the Future Home

A few hundred years ago, the idea that you could do all your washing by machines would have seemed like alien technology. Now, most homes have dishwashers, washing machines and tumble dryers, freeing us up to relax after the working day by watching television or completing some other hobby. With technology advancing to the degree it has, we are now anticipating more additions to the home, making life as convenient as possible. For example, in the 1950’s the average time a person would spend on household chores through the week was an arduous 57 hours, compared to today where the average time spent is only 208 hours a year! Future advances, such as those listed below, aim to reduce this time further, allowing future generations to have more free time to work or pursue personal goals.

Smart Windows

There may be a day very soon where there is no need for blinds and curtains. Smart windows have been developed which are capable of being dark or transparent depending on the user’s preference at the time. The technology revolves around materials that have electrochromic qualities. Electrochromic describes materials that change colour when a voltage is applied, in this case t,he electricity would cause ...


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Are people in the UK ready for robots in their everyday lives?

Are people in the UK ready for robots in their everyday lives?

In recent years there has been a huge rise in automation technology, such as AI and IoT, with the use of robots having risen significantly between 2016 and 2017. According to Statista, a European research and statistics agency, the worldwide shipment of robots rose from 294,000 to 387,000 in just one year.

Alongside this big increase in industrial robot usage, many companies are also exploring robotics in our everyday lives too, with big data, cloud computing and automated technology being developed to make our lives easier at home.

In this article, we will explore how people in the UK feel about this rise of everyday robotics.

Where are robots being used?

Much of the rise in robot usage between 2016 and 2017 can be attributed to production lines and industry, but many companies have also introduced more AI technology into their services too.

Other companies including Amazon, Adidas, Best Buy and Lowes are also exploring how robotics and AI can be used beyond the construction line, with these four industry leaders having experimented with robotic warehousing.

As this tech continues to grow, many experts predict that robots will play a big part in assisting with various everyday tasks in the near future, varying from helping out ...


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Is the Future of Wearable Technology a Reality?

Is the Future of Wearable Technology a Reality?

In this fast-moving world we live in our lives revolve around technology, whether at home, in the workplace, or in general life, we use technology religiously to get through the day. But how much of it is wearable now and how much will be wearable in the future?

Currently, we are wearing headphones/earphones that are attached or not attached to our mobiles; we are wearing hoodies, tops and jackets with fixed earphones and baseball caps with headphones. Our watches are smart and record everything from time and distance to weight, cholesterol, heart rate and steps taken. Some watches link directly to our mobile devices making and receiving calls and messages plus they access the internet.



Image credit: Timothy Buck via www.unsplash.com

We are trialling sunglasses and reading glasses that are intelligent through the retina; they offer vision directly to the internet. The retina is already in use with certain mobile phones to gain access to the phone’s bank memory. Equally, fingerprint recognition is almost standard across all high-end smartphones and tablets these days.

We wear wristbands and armbands (fitness trackers) that track our health for pharmaceutical research purpose, or just to help with our own personal fitness regimes. Runners have smart trainers/sneakers that ...


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IoT Programmers of the Future: Education and Raspberry Pi

IoT Programmers of the Future: Education and Raspberry Pi

With the massive explosion of the Internet of Things, the world is in need of programmers more than ever. Coding is perhaps one of the most important job skills to have as we enter into Industry 4.0 and what has been branded the new ‘industrial revolution’. Whilst many believe that computer programming is where the big money is, there’s also some speculation that coding is just ‘the next big blue collar job’, becoming as commonplace as any other manual labour work we have today. Whatever the case may be, there’s no denying that having the right programming skills can ensure a secure and stable income.

To prepare for early education for coders of the future, The Raspberry Pi Foundation, a registered educational charity, has created a key learning platform. This learning platform is the RasPi credit-card sized computer, a tiny device that allows people of all ages to discover a whole new world of computing, including programming languages such as Scratch and Python.

How Does Raspberry Pi Work?

RasPi works by plugging into any computer monitor or TV, and it can be used with a standard keyboard and mouse. Just like any other desktop platform, Raspberry Pi allows you to surf the ...


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The Future of Wearables: How Wearable Tech Will Change Everything

The Future of Wearables: How Wearable Tech Will Change Everything

It’s one of the big buzzwords of the moment, the “Internet of Things�. It’s been dubbed as the next industrial revolution - or as businesses call it - Industry 4.0. Between that and A.I, there’s enough to overwhelm even the most tech-savvy. There’s talk of toasters that use machine learning to make the perfect toast, refrigerators that can order their own milk and butter when reserves are low (no more running to the corner shop before breakfast), and even buildings that have voice activation and temperature control according to the weather.

There’s a lot to anticipate over the next few years in the way we run our lives and our homes. But one of the developments that is perhaps much more tangible and accessible to everyone is wearable devices. IoT driven wearables are set to change everything, and this interactive infographic shows us exactly what to expect in our lifetime.

Here is the wearable tech that will be possible in the very near future!

Smart Glasses

Smart eyewear has had rocky beginnings, with Google Glass plummeting to its death and being one of the most widely talked about tech failures in recent years. But the story doesn’t end there, and according to data compiled ...


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What Are the PPC Trends to Know in 2018?

What Are the PPC Trends to Know in 2018?

With technology advancing so much and so fast, 2018 is set to be a year of big changes when it comes to PPC and SEO. The development of the Internet of Things (IoT) and the integration of Artificial Intelligence (AI) or automation in search engines means that the internet will never be the same again. In order to stay ahead of the game with optimisation and ads, it’s important to look at the changes to come. Here are some of the most important and relevant trends that will affect your PPC campaign in 2018.

Smart Bids

Last year, automated bids became a key focus for Google and the ‘smart bidding’ system was created to help optimise conversions through AI and machine learning. In addition to smart bidding in Adwords in 2017, other developments powered by Artificial Intelligence included smart display campaigns and new ad rotations. Going forward, it will be important for PPC specialists to understand how machine learning works, and how it will affect digital marketing in the future. Whilst some online marketers may find it difficult to relinquish control of their ads over to a robot at first, it is likely that in just a few years time, manual ...


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What Impact Will IoT Have On Fashion?

What Impact Will IoT Have On Fashion?

The impact of the Internet of Things across various industries has been well-documented, but how about fashion? If you’ve ever lamented the lack of connectivity in your sweater, then smart clothing is definitely for you.

Combining IoT with fashion makes a lot of sense, as it takes advantage of objects that we have on us all the time. At the moment, the industry for ‘wearable’ technology has mostly focused on smartwatches, but IoT has huge untapped potential in the fashion industry.

Health

One major potential use of smart clothing is as a health accessory, utilising our clothes to monitor and measure the wearer’s health. In March 2018, tech startup Emglare announced that they are developing a line of smart clothes that include an ECG and heart rate sensor. The smart clothing will send this data straight to your phone through an app, allowing you to analyse your health closely.

While you can expect to see Emglare smart clothes in the near future, another tech company is taking the concept of wearable tech a little bit further. 

Frogtech is predicting that drones will be the future of wearable devices, and are working on a number of concepts including a small oval drone called Breathe, that will ...


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7 Different Uses for the Future of Drones

7 Different Uses for the Future of Drones

Across many different industries, drones represent a whole host of opportunities. Such is the potential of this tech that the market for drones is expected to reach $100 billion in the next five years, with a billion drones predicted to be inhabiting our skies by 2030.

There are a huge array of companies investigating the possible impact of drones upon their industries, including retail giants like Walmart and Amazon, as well as tech companies like Google.

Here are seven different uses for drones that are just around the corner.

1. Retail

Delivery by drone is one of the most common perceived uses for drones in the future, although some companies are looking to take this concept even further, with Walmart and Amazon waging war over an airborne warehouse.

The large blimp-like UAV proposed by both companies would travel at around 500-1000 feet above ground, launching smaller drones to deliver goods straight to your doorstep.

2. Transportation

Drones also represent immense promise in the transport industry too, with this tech predicted to replace around $13 billion worth of human labour and business services by 2020.

This is due, in part, to the innovation of flying taxis, with several companies exploring this technology, such as Ehang Corp in China, ...


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What Does Big Data Mean in 2018?

What Does Big Data Mean in 2018?

Big data was still big news for much of 2017, thanks in part to the accelerated growth of the Internet of Things (IoT). The proliferation of smart devices we saw being put to practical use last year – at both consumer and business level – meant we were constantly being reminded of the speed at which big data was, in layman’s terms, getting ‘bigger’.

However, another trend emerged during 2017 that runs almost counter to the above: as this site noted in a round-up of emerging trends at the end of last year, the concept of big data itself arguably ceased to be news at all. Between 2017’s constant talk of smart home products, smart customer analytics and service, smart production line hardware and smart logistics solutions, we became inured to those once-newsworthy statistics about the sheer volume of information.

Indeed, the idea of big data itself became almost mundane; most companies simply reverted to calling it ‘data’. It ceased to qualify as a buzz term.

Real-world outcomes

If increasingly widespread acceptance was a defining feature of 2017, we could expect 2018 to be about focused, real-world applications. In short, the impact of big data is set to become far more tangible over the ...


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Industry 4.0: How Automation and IoT Will Affect Jobs

Industry 4.0: How Automation and IoT Will Affect Jobs

The current trend of automation has been branded as ‘Industry 4.0’, a phase that many believe to be the next economic revolution. Michael E Porter of the Harvard Business Review said: “What is underway is perhaps the most substantial change in the manufacturing firm since the second industrial revolution, more than a century ago.�

The Internet of Things combines the power of machinery and computers, bridging the gap through connectivity. Turning human-operated machine in the manufacturing, production, construction and agriculture industries into an intelligent or ‘smart’ entity. There’s no doubt that robotics and drones plus automated processes are going to change industry forever. But which jobs will be affected the most by the application of IoT machinery? Here are a few of the ways that

1. Jobs in Hybrid Verticals

One of the biggest fears is that IoT will lead to mass unemployment, but many experts believe the effect to be more of a shift in the job landscape. Roles in hybrid verticals (such as IT + energy, IT + healthcare, or IT + agriculture) will become key to driving businesses forward. This could mean that existing workers will need to be re-skilled at their jobs, or it could see the formation ...


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How Artificial Intelligence Will Change the Retail Industry

How Artificial Intelligence Will Change the Retail Industry

The age of Artificial Intelligence is here and automation technology is already being used across the globe by companies in every industry. From farming and warehouse operations to robots that assist customers in finding what they want, the evolution of robotics is game-changing. Particularly within retail and B2C industries where customer experience and customer journey is important.

A revolution is upon us and here are four ways that A.I is going to change the retail landscape forever:

Shift in Workforce Structure

With modern advancements often comes some sacrifice, and for the retail world, jobs could be at risk when automation becomes commonplace. It is believed that in some sectors, as many as half of the jobs could be replaced by robots. And two industries with the biggest risk factors are manufacturing and retail.

But as Gartner predicts, the introduction of A.I could help to create more jobs in the future. Their forecast outlines: “By 2020, A.I will generate 2.3 million jobs, exceeding the 1.8 million that it will remove�.

Improved Customer Experience

The addition of robots in retail could help to boost customer experience and satisfaction dramatically. The journey of shoppers is incredibly important today as consumers want more from retailers; the modern day shopper ...


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How Successful Franchises use Data Analytics

How Successful Franchises use Data Analytics

Big data is everywhere and franchises would be fools to ignore the vital information that could break them or make them. There are almost limitless opportunities to use data for commercial gain when creating a product, service, website or marketing campaign. However, care has to be taken to under the insights provided.

Predictive analytics software helps to take a business forward by making use of existing data, learning from it and accurately predicting future trends and insights accurately. Retail and commerce is set to benefit in an almost unprecedented way by utilising this technology. Make sure to get advice from the experts before any considerable investment.

Wi-Fi like ‘Purple Wifi’ tracks consumers as they are navigating through shopping centres with significantly strong location tracking methods meaning that retailers can understand how shoppers behave in more detail, allowing them to develop a larger picture than just the products purchased. Following up on these purchase is now even easier by connecting customers purchases to loyalty cards meaning that customers shopping habits can be recorded and predicted.

Display advertising is allowing customers to be tracked and marketed to as they navigate the web and all this data has allowed audience targeting to become even more accurate ...


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The Five Main Benefits of the Internet of Things

The Five Main Benefits of the Internet of Things

Just a decade ago, the internet was still a fledgeling invention, with only a handful of devices able to connect. Now televisions, kettles, toasters, and more, are all able to connect to the internet of things and with technology constantly developing, the possibilities for internet-enabled appliances is only set to grow.

The internet of things is the connections between devices that allow them to collect and share information and communicate with each other via the internet. It’s a development that has many benefits that will make life easier and simpler, improving the world around us, especially as more devices become able to connect. It’s estimated that by 2020 as many as 30 billion objects (excluding computers, laptops, phones, and tablets) will be connected to the internet of things.

With such a large number of expected connected objects, it’s important to know what impact the internet of things - something you may never have heard of before - will have on your life. Here are the main benefits that the internet of things will have for you.

Car Safety

The World Health Organisation estimated that 1.25 million people died from traffic-related fatalities in 2013, and a large number of those deaths are due to human ...


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