BBBT - Alteryx - 2014

21feb9:00 am12:30 pmBBBT - Alteryx - 2014

Event Details



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Delivering Data Blending and Advanced Analytics for Analysts


Alteryx makes it easy for line-of-business analysts to easily perform data blending and advanced analytics tasks within one platform to quickly provide insight they need within hours – not weeks like more legacy offerings. Alteryx will discuss the latest in the analytics industry, and how we are helping customers achieve greater insight with easier tools for data blending and advanced analytics – which include spatial and predictive.


Paul Ross – Vice President of Product and Industry Marketing

Paul Ross is Vice President of Product and Industry Marketing for Alteryx. Paul has spent the past 15 years of his career helping users and decision makers connect with the value of technology, especially the value of making analytics & and using data as simple as possible. At Alteryx he has helped bring the company to the world’s attention and is passionate about causing problems for expensive, slow moving, legacy analytics vendors. You can follow Paul on twitter @pjross01

Bob Laurent – Director of Industry Marketing

Bob Laurent is Director of Industry Marketing at Alteryx. Bob has over 20 years of analytics, marketing, media/analyst relations, and engineering experience in the telecommunications and software industries. With a focus on customer analytics, he helps organizations predict customer behavior, improve the effectiveness of marketing campaigns, and ultimately drive significant improvements in sales, retention, efficiency, and loyalty

Dan Magnus – Sales Engineer

Company Profile:

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. More than 300 customers, including Experian, Kaiser, Ford, and McDonald’s, and 200,000+ users worldwide rely on Alteryx daily. Visit or call 1-888-836-4274. Alteryx is a registered trademark of Alteryx, Inc.

Case Studies:

VF Corporation

Experian Marketing Services

TargetSmart Communications

Press Release:



(Friday) 9:00 am - 12:30 pm