BBBT - Trifacta - 2016

14oct9:00 am11:30 amBBBT - Trifacta - 2016

Event Details

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Data Wrangling for Any User, Any Data & Any Cloud


Data wrangling has quickly become a hot topic and technology category within the Big Data/Analytics industry. Stakeholders across business and IT are hungry to learn the right approach to applying data wrangling solutions to the analytics efforts of their organization.

In this session, we will discuss how Trifacta has emerged as the global leader in data wrangling with over 16,000 users at more than 3,500 companies, and with the largest partner ecosystem of any vendor. The presentation will cover Trifacta’s most recent product release, v4, which is specifically designed to work for more users, more diverse data sources and within more cloud environments. We’ll share customer use cases on how industry-leading organizations like PepsiCo, Royal Bank of Scotland and Kaiser Permanente use Trifacta in their analytics processes, and provide attendees with a sneak-peek of our product roadmap.


Joe Scheuermann – VP of Marketing

Joe is a seasoned marketing practitioner and leader with nearly two decades of experience in the technology industry ranging from hyper-growth startups to global enterprises. Prior to joining Trifacta, Joe was vice president of marketing at Teradata where he was responsible for redesigning the company’s marketing strategy, modernizing Teradata’s go-to-market and building a demand generation engine to support the company’s expansion into the big data and analytics market. Previously, Joe has held various marketing leadership positions at Mercury Interactive, Business Objects, Hewlett-Packard and CA Technologies.

Wei Zheng – VP of Products

As VP of Products, Wei combines her passion for technology with experience in Enterprise Software to define and shape Trifacta’s product offerings. Having founded several startups of her own, Wei believes strongly in innovative technology that solves real-world business problems. Most recently, Wei led product management efforts at Informatica, where she helped launch several new solutions including its Hadoop and data virtualization products.

Will Davis – Director of Product Marketing

Will Davis drives go-to-market and product marketing efforts at Trifacta, including developing and executing Trifacta’s marketing and content strategies to rapidly expand business growth and brand awareness. Will has spent the past seven years managing the marketing initiatives for several high-growth data organizations focused on data infrastructure, analytics and visualization including GoodData, Greenplum and ClearStory Data.

Company Profile:

Trifacta, the global leader in data wrangling software, significantly enhances the value of an enterprise’s big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis with self-service data preparation. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta’s unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Cathay Innovation, Greylock Partners and Ignition Partners.

Case Studies:


Royal Bank of Scotland


Press Release:



(Friday) 9:00 am - 11:30 am


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