BBBT - WhereScape - 2016

08jul9:00 am11:30 amBBBT - WhereScape - 2016

Event Details


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Data Warehouse Automation


Business users can and should author their own content. But what about data preparation? Should this go the same way – the data wrangling vendors are going from strength to strength? Is ETL still the answer for heavy duty data integration? What about Data Warehouse Automation (DWA) – where does that fit, and when should I use it? This presentation will position DWA and WhereScape’s comprehensive DWA offering.


Michael Whitehead – CEO and Co-Founder

CEO and co-founder of WhereScape, Michael is a passionate about enabling organizations to get more value from their data. Prior to founding WhereScape, Michael held Asia Pacific responsibility for data warehousing at Sequent Computer Systems, Inc. In 2014, Michael was awarded a New Zealand category winner in the EY Entrepreneur of the Year Awards.

Neil Barton – Senior Architect

Neil has responsibility for a number of WhereScape’s new product initiatives. He has led WhereScape’s big data initiative, and is currently working on WhereScape’s new product direction. He is experienced in big data and analytics as well as software development.

Company Profile:

With more than 700 customers, WhereScape is the leading provider of automation software for profiling, prototyping, developing, loading, extending and managing data warehouse, advanced analytic and big data environments. WhereScape RED is an integrated development environment that eliminates complex hand coding, automates development, creates a simplified infrastructure, and delivers faster time to value and dramatically lower TCO. WhereScape’s highly scalable ELT architecture leverages the processing power of your database system, further increasing the value of your investment. Working through WhereScape RED’s user interface, users simply drag and drop to develop objects, build tables and generate SQL code to populate the tables and create HTML documentation simultaneously.

Case Studies:

Group Health

Canadian National Railway Company


Press Release:



(Friday) 9:00 am - 11:30 am


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